Most companies are still good. Therefore, the most important competitive ability today is corporate image design, that is, the image marketing of concept planning, behavior recognition, and visual recognition as a whole. The company must have an independent and distinctive personality. Just as modern business philosophy is no longer a product or marketing advantage. It is the competitive advantage of the company's own image and the founder's idea. Only by giving consumers and most people a clear corporate image and cultural connotation can the enterprise spirit be thoroughly rooted in the hearts of the people. Generally, enterprises should have three major elements, namely product power, sales power and image power.